About Us

Company History

AFS is a proudly owned South African company that was established by in 2014. Having worked in the flour milling and baking industry for many years, the owner, Andre Diedrick, developed a passion for baking and for providing solutions to the baking industry. He was employed as a Food Technologist/Tech sales at Nestle, Tiger Milling, General Mills, Tongaat Hulett Suger and most recently 8 years at Novozymes, who are leaders in Biotechnology. While employed at Novozymes, Andre gained experience working with mills and bakeries, with many customers in many countries in Africa. It was during this time that he identified that there is a need for a local African company to provide cost effective solutions and personalized service to the flour mills and bakeries. Hence, AFS was born. Our goal is to be leaders in Africa first and then take our business Global.

What the Company Does

AFS develops and supplies flour/bread improvers and premixes. This is backed up with sound technical service offering. Additionally, we offer complete flour analysis, training and ingredient sourcing where requested. Partnering with out clients is key to a mutually beneficial business relationship

Strategy

• Vision Statement

  AFS aspired to be competitive leader in the field of flour/bread improvers

• Mission Statement

  In pursue of its vision, and guided by the ethos of customers service excellence, AFS strives to provide its customers with quality solutions while operating its business with integrity

• Values

  We value customer and client service and uphold professional and ethical business practice at all times.We believe in and strive for Quality, Business Integrity and “Ubuntu”

• Business Goals and Objetives

  To be a preferred supplier to mills/bakeries around Africa then take our business global

• Business strategy

  To provide solutions that encompass products and service. Technical backup and service are key to our success

Business Concept

• Business Concept

  Providing cost effective solutions to flour mills and bakeries; technical back up, training, flour analysis and consulting

• Business Competitiveness

  Currently this industry in Africa is dominated by large international companies. AFS, been African, understands the challenge of conducting business in Africa and have the flexibility to provide the service levels required by our clients. Our challenge is to prove to potential clients in Africa that we can provide these solutions cost effectively

• Service Pledge

  Quality products and commitment to mutually agreed service levels

• Business Model

  In-house product development and supervised manufacturing observing strict quality and hygiene practices. Partnering with our customers to develop solutions.

Management and Owner

Andre has worked with companies all over Sub Saharan Africa in his capacity as an employee of Novozymes and with AFS including South Africa, Zambia, Malawi, Zimbabwe, Lesotho, Kenya, Tanzania, Cameroon and Botswana